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NO SCION HYBRID Toyota may flesh out its Scion brand by adding a couple of vehicles to its current lineup of three products but plans to limit sales to about 150,000 vehicles a year for the foreseeable future. Mark Templin, Toyota's Scion chief, ruled out a gasoline-electric hybrid because it was too pricey for the affordable brand — adding, however, that many Scion buyers are asking for a convertible. In related news, Toyota is expected to introduce its Yaris in the USA by spring 2006. The Yaris, which will replace the Echo, is being introduced via live webcast at the SEMA Show in Las Vegas on Nov. 2.
Toyota "Best Value"
Toyota Motor Sales USA leads the way in the 2006 IntelliChoice.com "Best Overall Value of the Year" Awards announced at the Chicago Auto Show, the PR 8:49 PM 3/11/2008 Newswire reported Feb. 9. Toyota and Lexus models won in five overall categories: Prius (Best Car Value Under $23,000); Lexus LS 430 (Best Car Value Over $23,000); Highlander Hybrid 2WD (Best SUV Value Over $28,000); Tundra Regular Cab 2WD (Best Truck Value Under $26,000); Tundra Double Cab 4WD, Best Truck Value Over $26,000. In addition. In addition, 12 Toyota, Lexus, and Scion vehicles were named Best Overall Value in their respective model segments. The Scion xB was named "best small wagon."
HIP TO BE xB: A group of 16- to 22-year-olds surveyed by CNW rated the xB the "least stodgy vehicle" on the market, The Detroit News reports.


FLYING HIGH
Toyota shares hit a record high Friday, Feb. 17, and are set to go higher, analysts told Reuters. Toyota's market value of more than $200 billion now exceeds that of retail giant Wal-Mart. It is now worth more than double the combined value of DaimlerChrysler AG, General Motors Corp. and Ford Motor Co.
SALES BOOMING:
Toyota's September sales rose by double digits, U.S. chief Jim Press told the Reuters Autos Summit in Detroit, Fox News reported on Oct. 1. Toyota gained 2 points of retail share during the first two weeks of September 2005, according to J.D. Power.
Also at SEMA, Ken Freeze of teammiata spotted these Scions:


FLYING OFF THE LOTS:
All three Scions are on the latest "hottest models" list of The Wall Street Journal. The list is based on the number of days that a car stays on the dealer's lot. Of note: Eight of the 10 hottest cars are Toyotas.
SELLING LIKE HOTCAKES:
Sales of Scions and other small cars are rising now that gasoline prices have exceeded $3 per gallon in many areas, according to the Oakland Press. It's no wonder that Toyota has reported its best ever sales month in August 2005.


GET SPORTY:
Scion tC tops the "sporty car" category in the latest Initial Quality Study (IQS) released by J.D. Power and Associates.
3 xBs

SMALL IS BEAUTIFUL:
Thanks to high gas prices and a demographic shift that has led many baby boomers to downsize as their kids go to college, small cars such as the Scion have taken off in popularity, according to The Pittsburgh Post Gazette.
150K UNITS IN '05?
The American International Automobile Dealers is predicting that Scion could sell 150,000 cars in 2005. This year, more than 100,000 Scions have been sold.
tC IS KING:
Among the hot cars cruising today's campuses, Scion's $16,000 tC is No. 1, according to Newsweek.
SAVE MONEY ON GAS:
Several Web sites have sprung up to track gasoline prices and help you save money at the pump. Here are some of them:

  GasPriceWatch.com
  GasBuddy.com
  FuelEconomy.gov
  FuelMeUp.com
  Fuel Cost Calculator


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