Fuse Gets Lit Scion unveiled its FUSE concept
car April 12, 2006, at the New York Auto Show. The FUSE to be
Scion's new sports coupe icon — combines entertainment, digital
technology and versatility in one package. It was inspired by the HAKO
super GT racing cars of Japan. More
about the FUSE. Here's a gallery
of FUSE photos.Scion Stages World Premiere of All-New 2008 xD at Chicago Auto Show Scion, from Toyota Motor Sales, U.S.A., Inc., revealed the all-new 2008 xD five-door subcompact at a pressconference today at the 2007 Chicago Auto Show. As reported on Feb. 9, in Presswire.com.
"The xD is a clever new take on the five-door urban subcompact, with style and flair to match its efficiency and utility," said Mark Templin,Scion vice president. "The xD's aggressive styling is wrapped in a small, agile package, while its interior offers impressive details and a spacious cabin."
NO 4TH SCION Toyota has
no plans to expand its youth-oriented Scion line because to do so would
cause it to lose its cachet, the company's top executive told Reuters.
Since the first Scions were introduced in 2003, the company has sold 160,000
of them in the USA. The average Scion buyer age of 31 makes it "the
youngest brand in the industry," Press said.
Scion Named 'Future Collector Car' by CNN That's right, if you are a Scion owner then you are driving tomorrow's classic. Scion is targeted at the young, thrifty and hip. The cars are simple, not terribly powerful and made to be easily customized. The tall, boxy Scion xB is the most popular model and the most instantly recognizable to American consumers. The version shown here is the xB Release Series 4.0 which features color-shifting paint.
Scion Presents New Auto Show Display At The 2007 NAIA Show Scion, of Toyota Motor Sales, U.S.A., Inc., will debut an all-new auto show display at the 2007 North American International Auto Show. According to a Toyota press release."The new auto show display provides us the ability to present more vehicles, especially modified versions, in the same footprint as our previous display and in one location," said Mark Templin, Scion vice president.
Coolest Under $18K The
newly introduced Yaris, Scion xB and
Scion tC are among the top 10 cars under $18,000, according
to Kelley
Blue Book. "We settled on the $18,000 price point, because it
offers most buyers a monthly payment of less than $350 over the course
of a five-year loan," said Jack R. Nerad, editorial director of Kelley
Blue Book's kbb.com.
To keep its cool, Scion's strategy is to sell fewer cars
Scion, Toyota Motor Corp.'s youth-focused small-car brand, has decided it is too hot for its own good. According to Gina Chon, of the The Wall Street Journal.
The brand is on track to beat its 150,000-car-a-year sales goal by 25,000 vehicles in 2006. That is a big reason why Toyota has surpassed DaimlerChrysler AG this year to become the No. 3 auto maker in the U.S. in sales.
But instead of riding that momentum to increase sales still further, Scion plans to throttle back production to keep sales from going above 150,000 vehicles next year. It is part of marketing strategy to keep the brand special and, above all, cool.
Flying Off The Lots Toyotas
and Scions are among the Japanese brands that are flying
off dealers' lots, according to The
Detroit News. Scions are sold even before they are unloaded from the
carrier at East Coast Toyota in Wood Ridge, N.J.Record Month Scion reported strong April sales of 15,444 units. The xA subcompact
led the way with all-time best-ever sales of 3,331 units, an increase
of 29.5 percent. The tC sports coupe posted April sales
of 6,435 units, while the xB recorded sales of 5,678
units for the month.
Fuse Gets Lit
